Pilgrim Bank is a small retail bank in Texas. The goal of this project is to identify profiles of customers who would likely be retained, year over year, by Pilgrim Bank.
The Association for Financial Professionals (AFP) has an annual membership fee. AFP understands that a certain percentage of non-renewals are natural. However, the would like to maximize renewals by targeting the right people in the "membership renewal" campaign.
Gymamerica.com is an online personal trainer. The goal of this project is to help the company predict whether a new user user will become a paying customer after the 10-day free trial.
Prof. Galit Shmueli, Institute of Service Science, College of Technology Management, National Tsing Hua University, 101 Kuang Fu Road Sec. 2, Hsinchu 30013 Taiwan
