The goal of this project is to understand profiles of disconnected customers and analyze churn rates in different geographic regions. This can then serve to develop marketing programs to attract new
customers and add services for existing customers
An airline recently offered promotion to members of its frequent flyer club via direct mail. The response rate was less than desired, and the airline would like to target consumers most likely to accept offer.
The project objective is to create a model that classifies frequent flier club members based on their likelihood of accepting the promotion.
The goal of this project is to identify Delta Sky Miles members most likely to respond to a frequent flier mileage offer in exchange for the purchase of Sprint-Nextel wireless phones and service
Prof. Galit Shmueli, Institute of Service Science, College of Technology Management, National Tsing Hua University, 101 Kuang Fu Road Sec. 2, Hsinchu 30013 Taiwan
