A large computer-based testing company (GMAT, Microsoft certification, etc.) has a network of testing centers operated by third-party partners. The company measures testing center performance across many dimensions. The company is experiencing declining client satisfaction in an increasingly competitive environment, and has limited capital investment funds.
A major credit card company with travel offices in UK, France, Britain, and Germany is experiencing high rates of customer defection: 20%-30%. The project goal is to create a predictive model to predict which current customers are likely to leave.
A leading publisher of medical information publishes a highly successful, bimonthly, 1-year old nursing journal. This journal has had an explosive growth since its inception in 2003, with the number of subscribers growing by 80% in less than 3 months.
Prof. Galit Shmueli, Institute of Service Science, College of Technology Management, National Tsing Hua University, 101 Kuang Fu Road Sec. 2, Hsinchu 30013 Taiwan
