a. Market Introduction
Hsinchu 13 good market has been established in April, 2014, and opens every Saturday. Most of the customers are the households living nearby, so the market will hold events for family as well.
The market has their own promotion channel “Facebook fan page”. In January, 2016, the
accumulative page “likes” is up to 4,950 in over 1 years.
Since this is almost the most important and the only way to publish their news and
information to the customers. We wondering if there is any possible way to make good use
The primary stakeholder is BBC Good Food which is a recipe website related to BBC. The
problem is that it is not the most popular website since it does not appear on the first page when user
searching in Google website by keyword as “recipe website”. Hence, the business goal of this project is
to improve the quality of recipes on the website. By doing so, we aim to attract more people to visit the
website and the analytic goal of the project is to predict the average rating value of new recipe before
publishing.
Prof. Galit Shmueli, Institute of Service Science, College of Technology Management, National Tsing Hua University, 101 Kuang Fu Road Sec. 2, Hsinchu 30013 Taiwan
