The primary stakeholder is EZTABLE, an ecommerce based platform for reservations for different restaurants in Taiwan. Currently, there is a mismatch between the number of bookings and the amount of revenue generated by the bookings. The problem is the current booking system which enable the user to book reservations even without prior payment. Hence the actual revenue falls short of the potential revenue due to the existing system. The business goal of our project is to let our client realize the potential revenue and the need for changing the strategies.