The Indian movie industry produces the maximum number of movies per year at 1000/year, higher than any other country’s movie industry. However, very few movies taste success and are ranked high.
This project involves data mining on mobile users’ survey data generated as part of the Marketing Research course at ISB. The goal is to predict the mobile carrier preference of a customer based on mobile survey data. The purpose of this prediction is to enable the Retail store to use a predictive model to offer a mobile carrier service to the Customer along with his phone purchase.
The purpose of this project is to check the validity and potentially strengthen an existing theory of business forecasting developed by Joseph H. Ellis (former research analyst at Goldman Sachs).
Prof. Galit Shmueli, Institute of Service Science, College of Technology Management, National Tsing Hua University, 101 Kuang Fu Road Sec. 2, Hsinchu 30013 Taiwan
