Title | The Effect of Product Assortment Changes on Customer Retention |
Publication Type | Journal Article |
Year of Publication | 2005 |
Authors | Borle, S., P. Boatwright, J. B. Kadane, J. C. Nunes, and G. Shmueli |
Journal | Marketing Science |
Volume | 24 |
Issue | 4 |
Pages | 616-622 |
URL | http://papers.ssrn.com/sol3/papers.cfm?abstract_id=991959 |
Attachment | Size |
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SSRN-id991959.pdf | 102.3 KB |