The report describes an analytics approach towards designing better promotions for increasing the revenues of yourcabs.com. The two key questions answered by this study are
1. When to launch a promotional campaign
2. Which customers to target to have the maximum ROI on the promotional campaign

The answer the above question two set of forecasting models have been built

YourCabs aggregates radio cabs from multiple taxi operators in Bangalore. For each model type, the supply shifts dynamically and depends on the number of drivers logged in. If cabs are unavailable, Yourcabs incurs cost on either upgrading the passenger or losing the sale. If several cabs do not have bookings, there is some loss of relationship with the supplier. Thus, YourCabs needs to be able to predict the demand for each cab type at an hourly basis so it can reach out to taxi operators and plan the number of drivers logging into its system.