Poisson regression is a popular tool for modeling count data and is applied in a vast array of applications from the social to the physical sciences and beyond. Real data, however, are often over- or under-dispersed and, thus, not conducive to Poisson regression. We propose a regression model based on the Conway-Maxwell-Poisson (CMP) distribution to address this problem. The CMP regression generalizes the well-known Poisson and logistic regression models, and is suitable for fitting count data with a wide range of dispersion levels. With a GLM approach that takes advantage of exponential family properties, we discuss model estimation, inference, diagnostics, and interpretation, and present a test for determining the need for a CMP regression over a standard Poisson regression. We compare the CMP to several alternatives and illustrate its advantages and usefulness using four datasets with
varying dispersion.