What is Business Analytics and why does BA knowledge give an advantage in the marketplace? Our age of data means that firms and organisations collect growing amounts of micro-data about customers, transactions, outcomes, and more. Yet, most organizations are data rich but information poor. Business analytics is a set of approaches and techniques for extracting useful information from large amounts of existing data. Different from statistics, BA focuses on predictions of future outcomes at the micro-level. BA has helped businesses and their leaders transform the decision making process from intuition-based to reason-based, backed by hard data. This workshop will give you a sneak preview into the two electives (BIDM and BSFC) offered at ISB by Professor Galit Shmueli and give you a chance to hear from industry about real-life use cases