The Effect of Product Assortment Changes on Customer Retention
| Title | The Effect of Product Assortment Changes on Customer Retention |
| Publication Type | Journal Article |
| Year of Publication | 2005 |
| Authors | Borle, S., P. Boatwright, J. B. Kadane, J. C. Nunes, and G. Shmueli |
| Journal | Marketing Science |
| Volume | 24 |
| Issue | 4 |
| Pages | 616-622 |
| URL | http://papers.ssrn.com/sol3/papers.cfm?abstract_id=991959 |
| Attachment | Size |
|---|---|
| SSRN-id991959.pdf | 102.3 KB |