Biblio
"The Effect of Product Assortment Changes on Customer Retention",
Marketing Science, vol. 24, issue 4, pp. 616-622, 2005.
Download: SSRN-id991959.pdf (102.3 KB)
Galit Shmuéli, PhD
Professor of StatisticsContact
Galit Shmuéli
SRITNE Chaired Professor
of Data Analytics
Associate Professor of Statistics & Information Systems
Indian School of Business
Gachibowli, Hyderabad 500 032
India
© 2013 Galit Shmueli